
Developing a Year Long Product Roadmap
Building a comprehensive product roadmap that aligns organizational strategy with customer needs and technical execution.
Deep dives into product strategy, execution, and measurable results from my work with innovative companies.

Building a comprehensive product roadmap that aligns organizational strategy with customer needs and technical execution.

Analyzed user behavior data to guide a major web app UX overhaul, which led to a 70% reduction in trader order abandonment and increased average trade order value by 18%.

Organized a sales strategy for integrations using widgets, iFrames, and Dexible SDK plus an Affiliate program to secure 3 major clients (TheTie, Bancor, and RSK Capital). Conducted a significant revamp of the Dexible API to support these clients, leading to a 25% boost in created orders.

Spearheaded sales strategy to acquire 15 hedge funds customers within the first year, generating $500m in trade volume through strategic positioning, security engineering, and pipeline optimization.
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