Product ManagementStrategyRoadmapping
Developing a Year Long Product Roadmap
Building a comprehensive product roadmap that aligns organizational strategy with customer needs and technical execution.
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My Case Studies
Deep dives into product strategy, execution, and measurable results from my work with innovative companies.
UX DesignProduct ManagementData Analysis
Overhauling the Dexible Order Form
Analyzed user behavior data to guide a major web app UX overhaul, which led to a 70% reduction in trader order abandonment and increased average trade order value by 18%.
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Sales StrategyAPI DevelopmentB2B2C
Leading an Integration B2B2C Strategy
Organized a sales strategy for integrations using widgets, iFrames, and Dexible SDK plus an Affiliate program to secure 3 major clients (TheTie, Bancor, and RSK Capital). Conducted a significant revamp of the Dexible API to support these clients, leading to a 25% boost in created orders.
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Sales StrategyB2BHedge Funds
Spearheading Hedge Fund Sales
Spearheaded sales strategy to acquire 15 hedge funds customers within the first year, generating $500m in trade volume through strategic positioning, security engineering, and pipeline optimization.
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